As I sit here today, we are in the fourth month of the Coronavirus pandemic. Throughout these past four months, the government has mandated economic shutdowns, stay-at-home orders, and social distancing guidelines to flatten the disease’s curve. Once the curve was flattened, we were promised a reopening.  However, this reopening was delayed as the virus response strategy shifted to increase testing and tracking positive case counts. 

During that time, we learned that the virus is not that lethal (see WHO, CDC statistics) for those without significant comorbidities who are under 70 years of age. We learned that the virus can’t actually spread from hard surfaces; it only spreads as a result of prolonged contact with infected humans (see WHO, CDC Coronavirus guidelines).  In addition, we learned that most young people are either asymptomatic or recover quickly from the virus. 

As a result of the new data described above, some states began the reopening process. Unfortunately, this process was disrupted by a wave of civil unrest across the country. People congregated in major cities, protesting in the streets. Consequently, we were told to expect a spike in cases, but that spike never happened. Cases only began to spike in some states over the past month after bars and restaurants reopened with indoor seating. Evidently, close indoor confinement was the cause of spiked case counts. Yet we were told in March to not go outside to halt the virus’s spread. Now we are told to be outside to halt its spread, which leads me to today.  

We just finished celebrating the 4th of July and suddenly cases have spiked due to the outdoor celebrations of our country’s birthday. Are you as confused as I am?

In summary, here is what we’ve been told.  Masks are bad for you, and now they are good for you. Staying indoors will stop the virus, and now being indoors will spread the virus. Being outside will spread the virus, and now being outside in some circumstances will not spread the virus, yet in other circumstances the virus will spread. I could continue; however, I think you got my point. Either the coronavirus is the smartest virus ever, or we have chosen to ignore data and science.

Is your business experiencing the same ever-changing virus decisions we’ve had to live through over the past 4 months?  I recently learned of a business who has been negatively affected by both the virus economy and bad decision making. The company needs to reduce spending by 1M, yet the CEO isn’t willing to make the hard decisions to save his business. He’s moving costs from one division to another and thinking some big positive event will save his business (kind of like us believing we will be saved from Coronavirus by a vaccine). Unfortunately, he, like us, is waiting for a vaccine that will never provide immunity for everyone. 

As we have to live with the virus like we do the flu, cancer, and other diseases, companies have to live with a never-ending stream of business problems. Once one understands this, strategies can be implemented to limit confusion, anxiety, and other negative stresses throughout a crisis. Do we want to wait for a vaccine, or learn to live with Coronavirus like we do the flu? In both business and life, we will never receive full immunity from our problems, but we can be healthy enough to overcome them.  At Sumus, we are here to help. Reach out today to learn more.

Jim Baker

Jim Baker

Sumus was founded by Jim Baker, an entrepreneur with 27 years’ experience bootstrapping and growing his business organically and through acquisition, to share his experience by providing advisory services around Board representation, Organization and Branding Strategy, Mergers & Acquisitions, Value enhancement and Exit strategy.