Photo by Adrian Oniszczuk

The sun was just setting, warm pinks and yellows glowed across the sky.  It was a beautiful evening in early June on Hilton Head Island.  My wife, four kids, and I were going to take an interactive wildlife cruise that evening where the kids could catch and touch sand sharks, dig for starfish, and learn about the marine ecosystem.  Needless to say, the family was excited.  After purchasing the tickets, my three older kids ran to the boat while our youngest Kathryn, who was two years old at the time, walked with my wife.  I collected my receipt and followed them, stepping onto a ramp that led to the boat.  Suddenly, Kathryn tripped and rolled off of the ramp plummeting ten feet down into the murky waters surrounding the dock.

Without thinking, I immediately jumped in while trying to avoid landing on her and not hitting anything in the water.  As I grabbed her and moved toward the landing, the kids’ cruise captain ran over to assist us.  He grabbed Kathryn from me and then quickly offered his hand to help me out.  Although I thought that I was thinking clearly at the time, I wasn’t.  With his hand stretched out, he kept telling me to move away from the wire fencing in order for me to get out of the water and back onto the dock without any injuries.  However, I didn’t listen and instead repeatedly tried to go through the fencing.  After several failed attempts, the captain calmly said, “It’s ok.  Be calm.  Slow down and move to your right.”  After I finally processed his words, I moved to the right and easily got out of the water.  After I thanked the captain and then received an ovation from on looking bar customers, Kathryn and I left the family to go get cleaned up, thankfully only suffering from minor oyster shell scrapes and a soaking wet, wrecked wallet.  We were lucky considering it could have been a lot worse.

This story is a metaphor for many business leaders.  As we’re all-knowing and quite stubborn, we try and go through business barriers without thinking of alternative, and often easier, solutions.  When we’re in the business and not working for the business, we don’t always see the solution that’s right in front of us.  At Sumus, we provide the calming insight and solutions to your business barriers, which helps guide you to the left or to the right, avoiding the barriers altogether.  In essence, we allow you to be the captain of your ship navigating your marketplace to success.  Please contact us to help guide you.


Jim Baker

Jim Baker

Sumus was founded by Jim Baker, an entrepreneur with 27 years’ experience bootstrapping and growing his business organically and through acquisition, to share his experience by providing advisory services around Board representation, Organization and Branding Strategy, Mergers & Acquisitions, Value enhancement and Exit strategy.