PurpleCompany leaders often get caught up in spending the majority of their time thinking about revenue creation and growth, only to lose sight of the current sources of their successful business. Understanding your most profitable clients—and what they are buying from you—adds business value. Business value can be compromised or even lost when there is a lack of focus on the value for which your clients are paying.

Through Sumus, expert advice is provided to company leadership on how to best focus and brand business value in each respective marketplace. To build and maintain value, the following key strategies should be methodically incorporated into the overall business plan:

• Build a distinctive brand in your sector that may be attractive either to angel investors, or organizations with venture capital
• Market your unique brand aggressively within the industry to amplify business value
• Demonstrate price discipline
• Promote expertise in your sector to increase business value

When properly implemented, these actions will provide a clear path that will directly result in a marked increase in the value of your business. Ultimately, whether your exit strategy plan is by sale or by another route, it will have been worth your time and resources to have created a valuable and attractive business for prospective buyers.


Jim Baker

Jim Baker

Sumus was founded by Jim Baker, an entrepreneur with 27 years’ experience bootstrapping and growing his business organically and through acquisition, to share his experience by providing advisory services around Board representation, Organization and Branding Strategy, Mergers & Acquisitions, Value enhancement and Exit strategy.

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