Photo by Bench Accounting

Let me get my opinion out there first: I am against the idea of a dentist requiring panoramic x-rays. I have four main reasons: additional expense, unnecessary radiation, the myth put forth regarding dentist liability, and the fact that they are forced upon the patient. Yes, I know it is clear that I have spent some time thinking about this. And I realize you may have your own ideas on the subject—which I respect. In fact, when we tweet a link to this blog post, we would certainly like to hear your opinions. But the bottom line is this: when partnering with a service provider, I believe that the client should possess an active voice in choosing options and controlling exposures and expenses.

When your company is approached by a business advisor, it is probably disconcerting to know that you are most likely already on the hook for several “standard” items. You might be given the illusion of choice, but most consultants put you and your company in a small, medium, or large box—depending on the size of your business and the perceived scope of your budget. During an initial consultation, you explain your challenges, and perhaps then a few additional pieces will be crammed into your crate. Those items, according to the advisor, indicate flexibility and partnership. But have you forgotten about all of the original pre-packaged items in your box? The advisement firms make most of their money in the delivery of standard rote services and far less in grinding through actions that are uniquely customer-based.

In short, the dentist has you penciled in for $250 before you arrive in the parking lot, and the advisor has you penciled in for $5000 before he turns up in your office suite. At Sumus, we genuinely ascertain what is needed by a client, and then deliver it.

For example, recently it was determined via open discussion that a potential client solely required the production of four customer testimonials (that would be posted as part of their website redesign). We drew up a contract for—you guessed it—four customer testimonials. And our content developer got to work in delivering them. Another client simply needed our CFO to scrutinize their financials in order to help them isolate and calculate the most important KPIs. So that is what we did for them.

Rather than stuffing clients into boxes, Sumus partnered with them to build their own custom packages. We will do the same for you. The truth is that you are probably paying for things that are not necessary and not chosen. When working with us, you will always be an active participant in the advising process.


Jim Baker

Jim Baker

Sumus was founded by Jim Baker, an entrepreneur with 27 years’ experience bootstrapping and growing his business organically and through acquisition, to share his experience by providing advisory services around Board representation, Organization and Branding Strategy, Mergers & Acquisitions, Value enhancement and Exit strategy.

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