It was a beautiful, fall Sunday in Raleigh, NC: no humidity, 70 degrees, cloudless sky. I was on my way to run an errand when I stopped for gas.  At the same time, my son called me to catch up as he does every weekend.

While I chatted on the phone and pumped gas, a woman came up to me and began talking.  Because she was wearing a mask, I couldn’t clearly understand what she was saying. I looked at her, assumed she was asking for money, and immediately began to cut her off; however, I soon realized she was asking for help, not money.

I told my son I’d call him back and approached the woman to see how I could be of assistance. She was holding a handful of quarters and asked me to help her use the tire pump. She explained that her ex husband always took care of her car, and when the low tire pressure light came on, she had no idea what to do. After doing a minor tutorial and inflating her tires, we said our goodbyes. As I walked back to my car, the woman thanked me and said I had done my good deed for the day.

After reflecting on my experience, I felt mixed emotions.  I felt a pang of guilt for immediately dismissing the woman due to my misjudgment; however, I was glad that I took the time to allow her to explain herself. In the end, the situation was positive for both of us. 

In these crazy COVID and election year times, are we having a hard time understanding others? Are we wrongly judging people because of differences in opinion? Although I jumped to conclusions about someone before taking the time to understand the situation, in the end we both had a common goal of coming together to solve a problem.

In business, it is sometimes difficult to separate yourself from your opinions and judgments in order to see the bigger picture or the common goal. At Sumus, we work with clients, assess all the data, and advise on a strategy that provides the best possible outcome. Let us help you see the bigger picture so we can work together to find success. Contact us today to learn more.

Jim Baker

Jim Baker

Sumus was founded by Jim Baker, an entrepreneur with 27 years’ experience bootstrapping and growing his business organically and through acquisition, to share his experience by providing advisory services around Board representation, Organization and Branding Strategy, Mergers & Acquisitions, Value enhancement and Exit strategy.