Photo by Anshu A

It was Good Friday, April 10, and I was given the task of going to the grocery store on a sunny but cool Friday morning. Spring was in the air, and I felt energetic and optimistic that we would soon be allowed to go back to normal life.  As it was Easter weekend and a very significant time of year for the Christian and Jewish communities, I was sensing a new beginning as I drove to the store to shop for the weekend. 

Upon entering the crowded store, picking up my disinfected cart, and beginning my navigation of reading a grocery list and finding my items as efficiently as possible, I noticed the majority of shoppers were wearing masks. In addition, some were also wearing gloves. I felt empowered as I am a firm believer in optimizing your health through diet and supplements.  As I went through the store following the blue arrows after I initially violated the traffic flow, I began to think how surreal this was.  

Why are we masking up 30 days into the stay at home order?  The cases and death rates are going to be less than predicted, and our leaders are telling us social distancing is working. Yet we are being advised to wear masks, and some stores are only allowing a certain amount of shoppers at a time to enter. Why wasn’t this done a month ago instead of 30 days later when the numbers are looking better?  All I could think of was that certain people making these decisions must not have access to the same information I do. 

As my optimism began to fade, I went down the vitamin aisle and noticed the space was empty.  It was identical to the toilet paper section, which is still sold out after the famous toilet paper run of 30 days ago!  Suddenly, I was full of optimism and had a renewed faith in the human spirit. Most of them do in fact know what I know! People are buying and taking supplements because they know they’re good for them. They are protecting themselves and not simply listening to the countless talking heads who mention nothing of diet and supplements, but instead rage on about social distancing, masks, and hand-washing.  All good advice; however, the best advice is to continue to balance and protect your health by eating right and supplementing your diet with vitamins and minerals, such as D3, C, and Zinc. 

At Sumus we offer services that provide prescriptions for your company’s health.  In this time of crisis, what is your Vitamin D3, C and Zinc? Have you taken the steps to protect your business? And more importantly, what are the opportunities you can capitalize on to be a better company when the economy reopens? As this is a time of renewal, are you in a reactive or proactive mode? Business vitamins are cash preservation, shoring up or improving cash resources and over communicating with clients to ensure business continues. However, as in any crisis, there are always opportunities.  What else can you be doing? At Sumus, we are here to help turn struggles into opportunities. Please contact us today.

Jim Baker

Jim Baker

Sumus was founded by Jim Baker, an entrepreneur with 27 years’ experience bootstrapping and growing his business organically and through acquisition, to share his experience by providing advisory services around Board representation, Organization and Branding Strategy, Mergers & Acquisitions, Value enhancement and Exit strategy.